Client:
Wine store Ghoos (Wijnhandel Ghoos)
Services Provided:
Strategy, Development, Sales Funnel Creation
What was the challenge?
Every catering business has its own range of drinks that go with the food they offer. By digitizing the ordering procedure, Wijnhandel Ghoos was able to free up more time for their customers and provide even better service.
They had been looking for a suitable webshop and catalog for a while. However, because they have both catering customers and private individuals, this was not easy.
They therefore preferred to invest in a digital application that was user-friendly for their customers and with which they could also save a lot of time themselves. So that they could spend more time with their customers.
How did we help them?
During the workshops, we listened carefully to how Wijnhandel Ghoos provides that people-oriented service to their customers and what their values and vision are. So that we could also translate this into an online brand story and strategy.
We mapped out all processes and contact moments with the customer and simplified them further. So that we could digitize a number of processes and design a user delivery (UX / UI) that suits Wijnhandel Ghoos.
We also developed a timeline and project plan to gradually roll out a new website, catalogue and webshop.
What was the result?
We built a new website in WordPress. We also built a custom wine catalogue where professional catering customers and private individuals can choose and order their favourite wines.
The catalogue has a number of categories and contains search options so that customers can choose a wine based on their taste.


Achieved Goals
Measurable Results
Web & Brand Strategy that positions them uniquely
We create a brand strategy that positions Wijnhandel Ghoos as a wine store where they have premium and customized wine for both the catering industry (restaurants, …) as for regular (non-business) people.
They have a reputation to be human-centred and taking time to find the right wine.
A streamlined process and system
We build a custom webstore and online wine catalogue where people and businesses from Belgium can order wine.
Veerle Wullaert
Let’s Work Together
It could be your success story!
Having a streamlined process and automated way to gain revenue will allow you to have more freedom to spent with your family and friend, while still having money to support your family.